Business New Haven is reporting this week on how some independent New Haven retailers have leveraged their online presence into major business success. Delmonico Hatter, a small business that has been located in Downtown New Haven since 1906 and is quite renowned within the local community, recently received the "Hat Retailer of the Year" Award for its innovative retailing strategy.
"As soon as Delmonico launched the new site, DelmonicoHatter.com, in 2002, "Sales grew immediately, to 25 percent of our business that first year," [Delmonico] says. "They have grown every single year since then, and now account for 80 percent of our business."
Can other downtown businesses leverage their unique "bricks and mortar" into online sites in order to thrive? How long before we see frozen Louis' Lunch burgers being shipped to China? Is this strategy a "win" for Downtown New Haven? See the entire article at http://www.conntact.com/article_page.lasso?id=41842
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